Unfortunately for this company, a benchmark for screen printing ink manufacturers had been established in my mind months before when I attended a similar meeting at an ink factory near Atlanta. The contrast couldn’t have been starker. There were no ink stains on the carpet in the reception area, and the brightly lit conference room with its highly polished table and black leather boardroom chairs resembled that of a high-end law firm or a Fortune 500 head office. Everything about the company spoke of professionalism and quality. And it should come as no surprise that as time went by, I found the quality of their products and business style matched my favourable impression of their premises.
Back in Toronto, as you might have anticipated, the meeting did not go well. Their products lacked quality and their business conduct lacked finesse as much as their premises lacked a janitor. Any possibility of our doing business together perished right there in that janitor-free zone.